A lot of websites have internal search engines. The functionality of these search engines is to enable users to find what they want with ease by using keywords. Such searches are very useful for SEO purposes since we know the search variants that each user uses. That is why these data should be registered in order to improve your SEO strategy by selecting new keywords related to your products and services.
Keyword Research
It is possible that the search words used in an internal engine are similar to those used in major search engine like Google. An example of such markets are companies that offer payments through the Internet. What are the search terms used by users who are looking for such services? They can type "Payment processing " and terms like “online payment".
While there are statistical tools that measure external search engines which rely on creating new words or phrases, these tools are not comparable with internal search engines. By having an internal search engine, your company can have more accurate data to improve its business strategy and expand the knowledge of your target audience.
Keyword structure
Once you have a list of keywords commonly used, some concerns can be raised. In what order the keywords used? For example, if your product is ink, you will often combine an inkjet printer over a word or a synonym. But what is the most common syntax? The possibilities are many:
• Canon Pixma IP 3000 Ink
• Canon Pixma 3000 Ink
• Canon PIXMA ip 3000 cartridge
• Tank canon PIXMA ip 3000
It is important to know what is the most widely used keywords used. Exact match to your search term will provide a better ranking in major search engines. By using long tail keywords tool like Google Tool Traffic Estimator, you will know which keyword will give better results. At this point, the internal search results help provide the most optimal link.
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